A company recently hired us to make a 3-minute long animation for their website. They had spent months reviewing the script, storyboards and character designs, making sure everything was following their brand. Finally, after several drafts, I had finished the video and we were hoping that this version would be the one they approved, and I could put my attention on other projects that were piling up.
Client: Everyone LOVES the animation, you did a great job! But we have one problem…. Turns out we sent you the wrong guidelines. The character designs you used go completely against our brand.
The character designs they originally wanted us to use were very basic, almost like what you’d see on a restroom sign. The designs we were SUPPOSED to use have very realistic features: clothes, faces, hands, etc. We would have to start from scratch to make it meet these new standards.
Client: By the way, we’d like this before the end of the year.
It was December.