I was writing a series of B2B emails for a client. All was going will until they didn’t pay my $800 invoice.
Client: I’m not paying for these emails. They’re not getting a 100% response rate.
Me: Typical open rate for B2B emails is 30% and the ones I wrote are getting 75%. That’s fantastic for industry standards.
Client: I don’t care about industry standards. I’m the client – I decide the standards.