Client: I don’t have a great idea of what I’m looking for in a logo. I honestly don’t know what I want.
Me: Okay I’ll send you some ideas based on references I look up. Maybe we can start from one of those.
I sent the email with a few ideas. He called me a little later.
Client: Those are horrible! I could’ve done a better job by myself on paint! Those are nothing at all like what I wanted!
Me: Well, you didn’t really know what you want.
Client: Of course I know what I want! It’s my business.