Back when I was first starting out in design, I was hired to design a logo for the home improvement company my brother was working for. I was super excited for my first gig and agreed to what I thought was a very reasonable fee of $50.
I drew several rough drafts on paper – no clip art or simple font effects here! I’m getting paid $50, I have to do my best, right? The client chose one he liked so I scanned it and created a vector version.
Client: I love it! But Can you make just a few little changes?
I was too experienced to know what came next.
What followed was the kind of back-and-forth that every freelance designer is familiar with. “I want a shadow effect under the logo.” “Oh, actually, I want to stitch it into hats, so a shadow won’t work, take it out.” “Why did you take out the shadow effect?”
This went on for about half a month. It ended one day when I got an email informing me that the client found some other guy on the internet who would make him a logo for only $2 and was going with them instead.
He attached some examples to the email; it was all free web clip art copied and pasted together.