I presented a handful of design concepts to a client.
Client: I don’t like those, please try making more concepts.
I provided a handful more concepts.
Client: Nope, more.
Me: You can see according to this visual map I’ve already presented nearly every option within the constraints you gave me.
Client: Send me more, anyway. And a revision of design number 1.
I sent over another set of concepts.
Client: I like number 1, but I feel like we went in a giant circle and landed back on the original design, so I don’t feel comfortable paying for all the hours you billed me.
Me: You led us in a circle, and we worked the hours we worked. That’s why we billed you hourly, not per-project, so you’d take the financial hit on things like this, not us.
Client: Well, fine, but I’m not happy about it.
Me: I’d be glad to recommend some other competitors if you’re dissatisfied with our work.
They remain a happy client to this day, but on my terms now.