"Change the colors and the shapes and the pictures - but keep the same look."
"I want the navigation to blend in, yet stand out."
"Push the design envelope. Use your right brain. Maximise feasibility."
"Can you make it more mind-blowing?"
Client: Take the prices off of each item.
Me: How will people know how much each item costs?
Client: I don’t want the prices to be the focus of the product.
Me: Isn’t this an online store where people can purchase your products?
Client: No, it’s a gallery where people can purchase my products.
Me: Without knowing the price?
Client: Yes. Also change the header from ‘gallery’ to ‘shop.’
"I want the mood to be…”Stabbing Your Family in the Face.” Make sense? Try not to make it too intense though."
"I need this logo redone. It should look like the old one, but it doesn’t have to match in any way. I really don’t know what I want so, you know, just work your magic."
A client who then offered to pay me in haircuts.
Me: Would you like this poster designed in landscape or portrait orientation?
"I realize you can’t read my mind, but do your best."
"I’m looking for a logo that is not immediately recognizable as our company."
— Literally the entire creative brief my client provided