My parents run a small hotel, and their online marketing/presence is pitiful. Since I “don’t have a real job” (I freelance), I was roped into helping. I spent at least an hour a day link-building, updating dormant social media accounts and making connections with nearby businesses.
I contacted my parents to let them know that after several weeks of work, we were seeing progress with more visits to the website and higher rankings online. My mom responded as follows:
Client: Yes, I updated the cookies on my computer recently. Now the website seems to be doing much better. I think I fixed it on my own!
Sure, Mom. Your website isn’t improving because a marketing professional spent weeks working on it. It’s improving because you updated your cookies.