I work for a major graphic design agency and my direct client is a big financial institution. A lot of the work consists of designing landing pages for them using a very limited list of elements, colors, images and layouts. It’s up to me to use the existing files to create something to their liking every time.
We have been working on a specific site for weeks. The internal art team loved every version of the project presented to them, and I received comments like: “we love the direction this is going” “great job” “you’re almost there”.
Today I was happily working on the last set of tweaks to the site with a few hours to spare before the final presentation to the customer.
I get the following email from the external art director (which is the only direct link to the client, and has been part of all previous meetings):
Client: Hi! Great job on the design so far. Only one small detail I forgot to mention: The client doesn’t want to use any existing assets, colors or layouts for this project. It needs to look more “premium” “fancy” and “special”. Oh, and the presentation meeting will be one our earlier. –