I need to start taking clients more literally

A client asked me to design her a website. She continuously stressed that I think “out of the box”.

After having my 11th sketch rejected, I asked her to tell me exactly what she had in mind - obviously I wasn’t getting it.

CLIENT: As I told you, I want you thinking OUTSIDE of the box. You see this menu here on the side? Why can’t this go outside of the box that contains it?

She was, of course, referring to the page border.