The Coupon Puzzle
Client: “I have patented an exciting new marketing technique, the [Coupon Puzzle]. Consumers will receive envelopes with puzzle pieces that they will have to assemble to find out what the coupon is. Have you ever designed a puzzle before?”
Me: “I can’t say that I have, but it shouldn’t be a problem. Can you give me specifics on the file set-up from your printing company?”
Client: “Actually, I’d like for you to design the [coupon puzzle] first, then you can market your design to businesses in your area. I was thinking [coupon puzzles] would work great on pizza boxes, in local newspaper racks, gas stations etc. Once you make some sales, we can determine the quantity to print. These [coupon puzzles] are really going to be the next big thing in the coupon industry, even the executives at Valpak thought it was a great idea. And you are going to have a monopoly in your area. You will keep 5% of all sales you make.”
Me: “So.. you want me to design the piece, sell the product, and handle the printing? And my pay would be based on sales?”
Client: “Yes.”
