Client: “I decided I want one of the illustrations you already did for my logo and I am going to use it for the background on my checks.”
Me: “A logo is usually a simple graphic used to represent your business, in your case, the book series and characters. The illustrations are a bit too detailed for that purpose. How about I simplify the characters and series title and create a logo?”
Client: “Why can’t you just shrink the picture down to the size of the check?”
Me: “The artwork is 12” square and proportionally will not work in a rectangle.”
Client: “Wait, hold on… you know I don’t understand you when you use those technical terms.”
Me: “By proportionally I mean…”
Client: “No not that word, the other one you said. It won’t work in a what?”
Me: “Rectangle?”
Client: “Yes.”
Me: “Um, a rectangle is the shape of your checkbook.”
Client: “Oh ok.”
