That’s Called Design

Client: “So we looked at your sketches.”

Me: “Okay, well… these are designs.”

Client: “Right, but they look just like the wireframes you showed us.”

Me: “Yes, that’s because they’re based on the wireframes.”

Client: “But they don’t look any different to me.”

Me: “Well, they have an entire layer of UI on top of the boxes I showed you in the wireframes. This is the actual design.”

Client: “I just don’t see what took you so long. You just sketched on top of the wireframes.”

Me: “Well, right. That’s called design. That’s what we do—we design user interfaces.”