Brainstorming session for a prenatal care website:

Client 1: “How hard would it be to have an unborn baby on the homepage that ushers you through the site.”

Client 2: “That would be creepy. What about just a regular out-of-the-womb baby.”

Client 1: “But then that’s not really PREnatal care, is it?”

Client 2: “True. Yeah, let’s stick with the unborn baby.”