We were working for a big soda brand that was opening a branded beach party place. Part of the project involved making an illustrated map about the area. The client was happy with it, except for one detail:
Client: Can you change the color of the water from blue? It’s the color of Pepsi.
Me: What colour would you prefer?
Client: How about green?
Me: We used that for the land.
Client: Makes sense. Red?
Me: Red water?
Me: Well… okay, but that’s also a colour associated with Coca Cola.
Client: Damn, what colour do most people associate with water?
Me: Uh… blue, usually.