I work for a university. I was editing a promotional video and had just sent them a version to review.

Client: This looks pretty good. But you need to change the font to the official university font.

Me: I thought the university font was Futura. That’s what I used.

Client: No. I don’t remember what it was called but if you check the hard drive, there should be a folder named ‘University Font’. It’s in there.

I find the folder and, sure enough, the font is Futura. So I just resend them the same video file

Client: Oh, yes, that’s much better.