I was in charge of the signage for a marathon. One of the sponsors was concerned about how their logo appeared next to other sponsors.

Client: Is there any way for our logo to be better represented?

Me: I’m not sure what you’re looking for in terms of signage. Can you be more specific?

Client: Just make it so the other logo underneath ours is a little more ‘logo-ie.’

Me: You want us to change another company’s logo?

Client: Don’t change it! Just make it look better next to ours.

Me: How?

Client: By making it more ‘logo-ie.’