I created a brochure for an organization that offered a senior-based service. At the top of the brochure was a group photo of seniors with two Caucasian couples, an African-American couple, and an Asian couple.
Client: I think it looks good, but you can take out the picture at the top? We don’t help people like that. Can you find a picture with just some normal people in it?
I didn’t ask after which people they didn’t consider normal, preferring ignorance and a payday to the borderline hate crime. But when they rejected the ethnically-ambiguous photo I replaced it with, calling it “confusing,” the truth became unavoidable.