Working on the marketing campaign for a new hospitality-related business:
Client: The writeup looks great, but maybe you can dial it back a little. Don’t put too much emphasis on the quality. For example, don’t use words like “excellent”, just say “good”.
Me: Okay, I can make the changes to the text. What about the images?
Client: Oh yes, the guy looks too happy. Can you make his expression more neutral? We don’t want people to have too much expectations.
Me: Alright, but that’s the only image you provided.
Client: I don’t mind if you Photoshop it. Just less happiness in general.