Client: I need an email blast done for my other company.

Me: That’s fine, I’ll lay out a few drafts for you by tomorrow.

Client: Any chance you can make an email template where I can change the logo and some of the text?

Me: Well that gets tricky since you don’t have the software. I can create several different versions of the final email blast for an extra fee, if you like. 

Client: See, here is the deal: I want one email blast that I can modify on my own so that down the road I can just make landing pages for them with different URLs.

Me: Wait - you mean yo’re going to use the email blast as a webpage?

Client: Yes. I’ll send you a Paint file with the layout I want.

Me: Thanks, but checking my calendar, I’m a bit busier than I originally thought.