I worked as an in-house designer for many years. I was once asked by a manager to design a flyer for the annual conference.
Client: We need the flyer to be designed and printed by tomorrow lunchtime - that’s the mailing deadline. Can you do it?
Me: Sure, but I’ll need the information for it in the next hour or so.
Client: Oh, we won’t be deciding anything until the board meeting next week. Just design something. The mailer goes out tomorrow and the flyer has to be in it.
Me: I can’t design a flyer if you don’t give me the details…
Client: Just get it done with what you have.
I design a flyer that says little more than ‘annual conference, details soon’ in big letters.
The next afternoon I get a call:
Client: (furious) What kind of a flyer do you call this?! It’s useless - there’s no information!
They sent it out anyway.