Recently I was hired to develop a new online store for a major fashion company.

Client: We want something modern, clean, and elegant. You have complete creative control. 

After I designed and coded it, I sent it for approval prior to it going live. The day after the website went live my client contacts me.

Client: I like it… but what about all this white space (gesturing to the the clean white background). It looks boring. It’s too boring and plain.

Me: We could always put a subtle pattern or color if you’d prefer.

Client: Ah! I got it! We should do something like tropical, on a beach with palm trees and when it’s winter we can have snow falling. Yes, that’s what we’ll do.

After implementing the revisions…

Client: Oh and Kate (not my name) could you class it up and have some music play? Is that possible?