Designing a poster advertising a Mexican restaurant’s new meal deal:
Client: That looks good; but I don’t feel like it looks spicy enough.
Me: In what way do you want it to be spicier?
Client: I want more herbs and stuff on top of the chicken.
Me: Okay, I’ll need a few more days to re-shoot the product.
Client: You can just draw them on.
Me: I… think it would look more realistic if i just took more photos of the product.
Client: Okay, whatever. Can you also say how hot the product is? We need to get across that it’s hot and spicy.
Me: I can talk to our copywriter about putting something about that in the text.
Client: No, just put some ‘heat lines’ above the chicken, like spicy hot heat lines. Or have a little guy at the side of the chicken going, “It’s hot and spicy!”
Me: That’ll probably take a lot of work. And I think adding some kind of character would clash with the original design.
Client: No, it’ll be so funny! Everyone loves it when you add that stuff in. And have him throw the herbs on and stuff! And can he be like [celebrity]?
Me: Like as in he looks similar to [celebrity]?
Client: No, just get a photo of them and put them in.