A client was briefing me on a branding project for a family beach resort. Not a “Client From Hell,” persay, but a funny problem.

Me: The beach looks wonderful. We’ll really have to highlight the appeal of swimming in the sea. 

Client: For sure, it’s pretty. But we’ll want to downplay actually swimming in it.

Me: Why’s that?

Client: Since purchasing the land, we discovered that the sea water at the beach flows from the Antarctic, so it’s ice cold. 

Me: Oh, that’s no good. Still - 

Client: …which tends to attract sharks.