Client “I would like people to see our new corporate tagline in the results when they Google us.”
Me: “No problem. As a first step, change your homepage title tag to this format: ‘brand name, tagline’.”
The client immediately changed the title tag to read exactly that, before emailing back:
Client: “Could you explain how this is going to help? “Tagline” isn’t a term that we are trying to rank well for.”
