The client was an ad agency…
Client: It needs a pop. You know, something to make it stand out more… Add a “shadow flare!”
Me: Maybe you mean “drop shadow?”
Client: No, “shadow flare.”
Me: Perhaps you’re thinking of “lens flare.”
Client: No.
Me: I’m not sure I understand the term. Can you ask your team to advise or send me an example?
Client: A professional would know this term.
After getting in touch with the ad agency’s design team, the client’s assistant emailed me. “He meant drop shadow. Please make corrections and resend. And sorry.”
