I was hired to design a A4 flyer for a small company for their weekly mailer.
Me: Is the design I sent you alright?
Client: It’s beautiful. We love it. But the text is too small - this flyer is mostly for email. Can you fix it?
Though annoyed they didn’t say something earlier, I designed a version optimized for email, in addition to the print alternative.
Me: Is the new design ok?
Client: Just need some small changes.
Four revisions later…
Client: Now it’s good! But can you make another another one? We want to have options.