Client: The billboard size is 10.5 feet by 22.2 feet. Your text can only appear in a 10.5 foot by 18 inch space.
Me: I only get 18 inches for text?
Client: That’s right.
Me: What’ll be on the rest of the billboard?
Me: But you said I could only use 18 inches of space for text.
Client: You’re confusing me.
Me: I can appreciate the feeling.