Client: The billboard size is 10.5 feet by 22.2 feet. Your text can only appear in a 10.5 foot by 18 inch space.

Me: I only get 18 inches for text?

Client: That’s right.

Me: What’ll be on the rest of the billboard?

Client: Text.

Me: But you said I could only use 18 inches of space for text.

Client: You’re confusing me. 

Me: I can appreciate the feeling.