Black Marks
Clients don’t always read the emails. They just look at the pretty pictures.
Me (1:30pm) : Hey [client], attached are the final comps for your bookmarks. They are now updated with the identifying color schemes to match each topic. Don’t worry about the little black hash marks in the corners, those WILL NOT print. They are there so that the printing guys can reference how to set them up for press. I need your approval by 4pm today to get these back by EOD tomorrow.
Client (4:15pm): Hey B, what’s up with the little black marks in the corners? I don’t get it. Why did you add them to the design? Please remove them and send me another proof. Oh, and do you think the printing guys can move up the delivery time to noon tomorrow?
