The Logo that Fucks
Years ago, I was working for a software company, doing their graphics. Then one day they asked me for a new company logo and arranged a meeting with all the partners and coders.
We begin to talk, i was asking them questions to get what they have in their minds.
ME- Would you like it to be a contemporary, fresh look or classic and a company that has roots
THEM- We must look young and fresh but classic and rooted at the same time
ME- But it will make the logo to look neither one of them
And I began to explain them the design process and importance of making a choice and they told me something. And the speech went on for an hour. Everyone had different ideas in their minds and they want all of them inside a logo. After all the pointless speech, one of the partners stood up and came near me.
HIM- Look, forget all of this. I’m telling you the idea. Makes a logo that fucks.
ME- Fucks?
HIM- Fucks everyone who looks at it.
ME- ….
HIM- Like Microsoft’s
ME- …. Ok, I will try and come up with sketches
