Consistency?
We were doing an ad for a large sports apparel maker. they had a deal with Cal Ripkin Jr. who was the most consistent player in the game, having played over 4000 games. The ad (paraphrased) said:
Cal Ripkin likes this brand for two reasons:
1. The quality 2. The quality
(what can we say, the guy’s consistent.)
Client said they loved the ad. But … “can number 2 be ‘style?’”
