Our team had been developing a website for a national brand, and every time we’d show the client our work-in-progress, they’d say “Add some more snazz to it, more zip, more flashiness!” and we’d add things like drop-shadows and 3D text, to which they’d smile and say “Better! But more snazz! More flashiness!”

The client eventually signed off and we launched the site. While drinking a beer to celebrate, the client called, irate.

Client: I just saw the site. Where’s the snazz? The zip, the flashiness? I told you that’s what I wanted! I expected the whole site to be designed in Zip or Flashiness or whatever that program’s called that you make websites in. It should all move with the Flashiness! I’m not paying for this piece of shit.