Client: “The theme of the ad is ‘We’re turning prices upside down!’ so we want the ad to be upside down.”

Me: “It’s in the printer…”

Client: (picks up one of the copies) “But what’s it going to look like upside down?”

I take the paper, flip it upside down and hand it back.

Client: “No, no, it’s still not upside down!”

Me: “…”