Client: “The word ‘Blog’ sounds too alien. (Does an impression with his arms)’Glip glorp zoop blog, I am a martian’, if you know what I mean.” 

Me: “Um, I guess I do, sure.”

Client: “There’s no humanity in it! I want people to associate our company with humanness.” 

Me: “So you want to remove the blog page?”

Client: “No, keep it. But can we call it our ‘feelings and opinions space’ instead?”

Me: “Sure. The only thing is, it’s on a ‘blogspot’ subdomain.”

Client: “Just change that to a ‘feelingsandopinionsspot’, sub-dome-whatever. Easy, see? You just have to start thinking like me!”

Me: “…”