Client: “I don’t want it to look like the conventional websites in this sector, I want something completely different and crazy.”

Me: “Okay, sounds great. Have you got any specific ideas in mind?”

Client: “Well, I want the home page to be an illustration of a half robot/ half skeleton woman wearing a metal bra, and it has to be sexy.”

Me: “Um, that sounds pretty cool, but I don’t see how that conveys to people that you sell hair care supplies.”

Client: “Give her scissors for hands or something, I don’t know, that’s YOUR job.”