A client asks for a quote to build an Arab version of Facebook. I asked the client: “What is your available budget?”
The answer was: “We’re still working on a business plan, but our current budget is about 100$”
Years ago, I was working for a software company, doing their graphics. Then one day they asked me for a new company logo and arranged a meeting with all the partners and coders.
We begin to talk, i was asking them questions to get what they have in their minds.
ME- Would you like it to be a contemporary, fresh look or classic and a company that has roots
THEM- We must look young and fresh but classic and rooted at the same time
ME- But it will make the logo to look neither one of them
And I began to explain them the design process and importance of making a choice and they told me something. And the speech went on for an hour. Everyone had different ideas in their minds and they want all of them inside a logo. After all the pointless speech, one of the partners stood up and came near me.
HIM- Look, forget all of this. I’m telling you the idea. Makes a logo that fucks.
HIM- Fucks everyone who looks at it.
HIM- Like Microsoft’s
ME- …. Ok, I will try and come up with sketches
I shared a little tip with a client (awesome client) on why there is only one space after a period. She sent it to their in-house copywriter, who replied:
“Makes sense. I’m not going to change my habits for everyday typing, but if you want me to use just one space in the website stuff, I am happy to do it. Just let me know!”
We were building a website for a client that has a preschool and sells curriculum. Just before we went live, they called up and asked us to remove the word “school” from all the page titles and URLs. I asked why. They responded:
“We heard if the gays find out we have a preschool, they can force us to teach the children to be gay. We think its safest if nobody can see that we’re a school. And we don’t want to come up on any Google searches dealing with ‘school.’”
We were doing an ad for a large sports apparel maker. they had a deal with Cal Ripkin Jr. who was the most consistent player in the game, having played over 4000 games. The ad (paraphrased) said:
Cal Ripkin likes this brand for two reasons:
1. The quality 2. The quality
(what can we say, the guy’s consistent.)
Client said they loved the ad. But … “can number 2 be ‘style?’”
Worked with a client on an internal motivation campaign for their sales force. The point was to push a particular segment of products during the month of October. Of the three concepts we submitted, they really liked one based on a cheesy but fun play on The Hunt for Red October. So we created an entire website concept around this theme. On about the 4th round of revisions, this was their feedback:
We’d like you to take out the submarine photos. You see, women aren’t allowed to serve on submarines in the navy, and we don’t want to alienate any female members of our sales force.
So let me get this straight. You want a website themed on The Hunt For Red October, but without submarines? You’ve seen the movie right…?
“I like everything about it. It’s just PERFECT! I just want to change the colours a bit. Instead of pale blue for background, let’s make it a bright yellow. I also think links should go red. I want people to see them! Lastly all the images are too boring. Can we use clowns or some circus images? I want bright colours everywhere! … can we use Comic Sans, too? Current font looks too clean.”
YES, he did actually say Lucida was TOO CLEAN for him.