Me: What would do you want your brand to look like?
Client: If I could sum it up I want our brand to be a minimalistic art gallery. That feeling of when you walk into a store and there are no distractions, just beauty.
Client: The pieces are all displayed nicely and there are shapes and textures to play with.
Client: Soft, hard, shiny, fluffy, warm, cold… do you know what I mean?
Client: It’s simplicity in one way, but in another way it’s super complicated and refined and each item is mind-blowing in its own way.
Client: Let me know if this makes any sense at all.
It didn’t. She sold eyelashes.