Last year I worked for a new “design agency.” The company was set up by two people and neither had any experience of working as a designer. One of them had worked in marketing and the other had some sales experience but no experience of working in design (btw his job title was head of design). On the first day after a brief call telling me that they wanted me to work on a packaging project, I received another call.
Client: Have you started the project?
Me: No not yet, could you send over the brief so that I can start on this?
Client: What kind of information would you need?
Me: Dimensions, any previously signed off colours, fonts, etc, etc.
Client: I’m just not sure where to get that kind of information.
Me: Just get it from the company you’re working for.
Client: But how would I get it from them?
Me: Just send them an email.
Client: Could I do that?