I worked as a web designer for a company that handled marketing for car dealerships. We had one client who took a bizarre pride in “not being politically correct.”
We were in a meeting reviewing designs for his new site. We had designed a large section for specialist conversions as his dealership sold a large number of cars converted for wheelchair users.
Client: I don’t like the image you’ve used on the motability tile.
Me: What is it that you don’t like about it?
Client: They’re in a wheelchair, I don’t think we should use such a negative image.
Me: One of your largest client bases IS wheelchair users, it seems right to use an image they can relate to. Also, I think your customers would be very disappointed to hear you call an image of someone in a wheelchair “negative” in the 21st century.
Client: So what? It’s not like the r****ds can chase after me.
There was then a fairly lengthy awkward silence around the room.
I would like to say my agency stopped working with him but he paid well. After a few clients like this, though, I left.