I was designing a logo for a small local ice cream shop.
Client: I want something fun but modern at the same time.
Me: Sure thing. Any specific colors for the logo?
Client: Just, like, ice cream colors.
I asked if they could be more specific, but didn’t get anywhere. Fine. I mocked up a logo with cotton candy pink and baby blue and showed them.
Client: I don’t thinks those colors fit. They need to look more… erm… ice-creamy.
Where did the time go?
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