I do graphic design and had this client who was looking to have a logo made for their site.
After sending them a few concept designs, he picked one so I proceeded to work on it. After a couple of days, I sent him a preview for initial critique and revisions. This process went on for the next days.
Just when I thought we were getting closer to completion…
Client: I like that Icon but the fonts just don’t fit.
Me: Ok! I’ll sort that out now.
I proceeded to make revisions on the text bit and sent him the update.
Client: Yeah… I like it, but maybe the all-caps doesn’t fit well? Something doesn’t fit.
Me: Gotcha! I’ll fix it now.
Again, only the text needed to be updated. Easy enough, I fixed it and sent the logo right away.
I got no reply for almost two weeks. The client and I share a community where we’re both active on and I see/interact with him there on a regular basis. I thought it was strange that he hasn’t replied to my message so I contacted him.
Me: Hello, it’s been almost two weeks. Are you still interested in the logo?
Client: Yea I’m very sorry. I’ve just been very busy lately since I finish college in a few weeks. I do like that logo yea the text but the graphical bit is weird I can’t exactly put my finger on it. Something doesn’t fit.
Me: (in my mind) (ノಠ益ಠ)ノ彡┻━┻
Basically, he’s been telling me all these time that he likes the logo design several times, just not the text. After the text bit of the logo has been sorted out, now he doesn’t like the logo/icon part anymore.