I used to work for a large company that provided in-house print and design services to other large companies. As part of our contract we would manage their existing brand on their letterhead, business cards, etc. etc., as well as print and maintain stock for a lot of these items
One day I get a call from their brand manager asking me to come to her office. I could tell that she was in one of her bad moods by the tone on the phone.
I got to her office and she is sitting at a table with a stack of letterhead, business cards and envelopes in front of her while holding a cheap plastic ruler in her hand.
Me: How are things going today?
Client: (clearly agitated) The distance between the top of the card and the logo is not the same on all of these cards (as she points to a stack of 500 business cards).
Me: oh sorry, it must have happened while cutting. I will speak with production.
Client: And the thickness of the business card paper is way too thick. This is ridiculous!
Me: I agree, but it’s the exact weight and brand of paper that is specified in your brand standards....
Client: And this letterhead! Look at the size of the logo. It's way too big. Also that huge margin on the left side, this is unacceptable!
Me: Again, I agree, but these are the brand standards that your company paid a very large sum of money for, from a specialized brand agency that you told us to follow. The letterhead was printed using the exact template file that was provided to us by that agency.
Client: I don’t care, you should know better.