The ad agency I work for had recently won a new client, and since their existing website was so terrible, we were asked to redo their website as part of their new campaign. After showing the client our initial designs for their product pages…
I informed my client I would be unavailable Saturday as I was attending my 4-year-old’s for her ballet recital.
As she comes on stage, my phone vibrates:
Client: Where are we on my web site?
Two minutes later:
Client: I need my site redone ASAP please send an update!
After the 10th email in 5 minutes I respond:
Me: I told you I would be away from the desk today to spend time with my family. You had said that was fine as you have a seven-month-old yourself and can understan. I will respond to your messages tomorrow.
This leads to 20 more emails in minutes regarding how he thought I’d be doing work on my laptop during the recital.
I was asked to design a logo for a local cafe. After giving them some concepts, I was told that the design was too sexy and provocative for their target audience and that they had hired another designer.
Three weeks later, I entered the cafe and my concept was two metres wide across the main wall.
Client: Hello! I am a much-anticipated brand new author and would be most humbled and honored if you would market my new book.
Me: I am happy to market anything you’d like. Just go ahead and purchase a service from me and I’ll get started.
Client: I was wondering if you would also be posting reviews to my book’s Amazon page? I am trying to increase my book sales, so I really need Amazon reviews.
Me: I don’t do fake reviews. I am happy to actually market your book and come up with a formal marketing plan for you.
Client: Why no reviews?
Me: Because if readers see that you have a bunch of fake reviews on your book, it will mean that they will a) not buy your book, and/or b) launch a war against your book because it has fake reviews. It is not in your best interest to go that route and I work on things that will actually build your reputation, not destroy it before you’ve had a chance to establish one. I’d be happy to build an honest marketing plan with you.