As in-house graphic designer, I worked with an interior designer on a design for an exhibition stand for our company at a big London furniture show. With dark wood panels and simple silver lettering, it looked great.
However, a salesman who liked to make his own Powerpoint presentations had talked them into letting him create an animated presentation that would be displayed on a loop on a big flatscreen in the middle of the stand.
I arrived at the exhibition to see the company name in comic sans, flashing in purple and yellow and pictures of chairs flying around the screen.
I expressed my dismay to another member of staff who was also watching it - he said that he thought it was comparable with anything I’d ever done.
“We also keenly await your ideas on having a little person running across the screen and doing clever things to make the site interesting and a talking point! Everyone should think, what is he going to do next!”—
Client: “We see that you’ve listed “project management” on the invoice. We won’t be needing that. We’ll be in direct contact with the designer, so an additional party won’t be necessary. We also don’t need “art direction.” I know exactly what we want and what the project entails, so I will act as the artistic director. We also won’t need any revisions, the designer should get it right the first time, that’s just how we expect to do business. Please update the invoice and we’ll pass on the deposit.”
“I’m not able to open PDF files - I don’t use a Mac. Luckily, my assistant was able to open your PDF, print it, scan it and save it as a JPG. I have to say, the colors you’ve chosen are horrible. Everything looks muddy. But I do like how the whole picture is slanted; it looks totally MTV.”—