A long-time client of mine asked to do a mailing of a letter that we’ve done for the last few years, with the same format but new text.
They provided the new text, I formatted it into the letter format and then sent the proof back for approval. They approved it, and it went to print.
Client: Something’s missing from the letter, and it could be a legal issue if it’s not on there.
Not only was that not disclosed to me when we started, it wasn’t there for years on any other letters, nor was it mentioned when the proof was approved.
Client: Well, this would have been something to bring up when you approved it.
Client: I only wrote the letter. I didn’t see what it looked like after.
Me: I sent you the proof and you approved it before I sent it out.
Client: Well yeah but that doesn’t mean I actually LOOKED at it!