And Yet They Crammed All That Stupid Into One Head
Client: “I need your advice on something. I’m putting an event program together, and I want to include a speech from one of the speakers, but when I print it, the speech is small, blurry, and unreadable.”
Me: “Let me get some details. First, how long is this speech?”
Client: “It’s a two-page PDF.”
Me: “And I’m assuming the program is a regular eight-and-a-half-by-eleven folded in two?”
Client: “Yes.”
Me: “Is there other content on this program?”
Client: “Yes.”
Me: “You realize that fitting two pages of text into a space that is at most a quarter of a page will be next to impossible, right?”
Client: “Are you sure?”
Me: “Yes, trust me.”
Client: “Oh. Well, what about this? What if I print the speech out and photocopy it with — wait for it — with the size reduction, onto the printed program? Would that work?”
Me: “No.”